Last week millions of people around the world watch the young superstar from Portugal while he came to the Madrid Soccer Stadium with his new shirt, and now a mission for the soccer fans here take a look on Ronaldo presentation and find out where is the mistake that worth millions
so if you haven't find out yet Ronaldo wears the number 9 jersey just like another Ronaldo that was playing in Madrid few years ago. That is a huge merchandise mistake that no explanation can justify. The main reason that Ronaldo was bought from Man. United for over 90 million dollars it's his popularity. And now after that mistake lot of the fans will use their old Ronalodo shirts and even new uniforms will not fix it.
What the NBA teams got to do with it? We all know that a lot of the NBA team profits is from selling merchandise, but there is a limit of how many shirts every player can sell. one of the players that realize it was Kobe Bryant, the profits that the change of jersey gave him was great, by getting the number 24 he started a brand new line of shoes and clothing. And also the lakers fans bought a huge amount of his new jerseys.
But not all the teams got a Superstar like Bryant that can Raise the profits so fast, but they can reinvent themselves as a team. The Orlando Magic for example is still Losing money despite the great season. We all felt that the Magic is a bit Old product, but now with their success and their new Arena they can lead a revolution that will make the brand more attractive. For example change in uniform or change the logo again (the "new" logo isn't modern enough).
This change is easier in the smaller teams but it still necessary. just think how many jerseys Lebron James can sell if the Cavs will change their Home Uniform... I think every team need to maximize their profits out of merchandise every few years and sometimes they forget it...
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